YEREVAN – Armenia’s largest financial institution by loan portfolio, Ameriabank, is playing a central role in strengthening the country’s appeal to international investors while advancing digital transformation in the banking sector. In a recent discussion, the bank’s Chief Financial Officer outlined its strategic priorities and operational achievements.
A key focus for the bank is enhancing Armenia’s visibility among global investors. “We consider it our duty to help raise the country’s profile internationally,” the CFO explained. “Armenia still lacks the recognition of comparable markets, so we actively share economic and banking data with a broad network of investment funds and institutional players. Building awareness is a long-term effort, and we want decision-makers to consider Armenia when exploring regional opportunities.”
Ameriabank operates as part of Lion Finance Group PLC, maintaining independent governance while benefiting from shared expertise across the group. “We exchange insights on successful strategies and challenges, adapting them to local customer behavior,” the CFO noted. “This collaboration helps us present regional opportunities so that investors can leverage interconnected economic strengths.”
Digital transformation has been a cornerstone of the bank’s growth. More than 99% of transactions now occur outside branches, with over half of sales generated through online channels. “This shift allows any citizen to open accounts, apply for loans, or manage deposits remotely,” the CFO said. “Armenia’s high internet penetration makes this possible. Last year, our transaction volume increased more than sixfold, and monthly active digital users grew by over 50%.”
The bank’s “ecosystem” approach aims to serve as a one-stop platform for diverse customer needs. “Banking shouldn’t end with a loan or deposit,” the CFO emphasized. “For instance, when families seek to buy a home, we guide them through every step—from property search to mortgage, insurance, and post-purchase services—all within a single platform.”
Ameriabank also supports fast-growing sectors by combining sector-specific expertise with advanced technology. “Our management team includes professionals with advisory and real-sector backgrounds, helping us identify high-potential areas,” the CFO stated. “The bank’s loan portfolio expanded by more than 35% in the past year, with growth of 25–35% across client segments. We use artificial intelligence to tailor solutions, and automated models now underwrite over 90% of consumer loans.”
Sustainability is integral to the bank’s operations. It was the first in Armenia to issue green bonds and aligns its activities with select UN Sustainable Development Goals. “We embed ESG standards into our lending, set minimum requirements for clients, and adjust terms to encourage compliance,” the CFO said. “While initially challenging, more clients now recognize how these practices mitigate risks and support sustainable growth. We publish verified annual sustainability reports and believe this approach will become standard in Armenia’s banking industry.”
Through strategic partnerships, digital innovation, and a commitment to sustainability, Ameriabank continues to bolster both its market leadership and Armenia’s economic development.
